The Custom Tour by Rod Ratner

Authentically Local

The Custom Tour's guests should experience an authentic reflection of each destination's energy, culture and history. One that extends from the solitude of a cenote or a quiet white sand beach, to up-tempo urban sounds of 5th Avenue in Playa del Carmen, one of the most dynamic cities in the Mayan Riviera. See the colors, taste the local food and feel the warming welcome of the Mexican people.


Turning a vacation day into fond memories for all our guests; providing our clients with "the tour you want, as you want it" by customizing every tour experience, adapting our services to our clients preferences and needs, through an international team of tour guide experts while looking after and protecting our natural surroundings, in a safe, friendly and professional way.


The Custom Tour is a small-family-owned-business that provides a quality service and customized private tour experiences, that stands out from large tour operators. We believe that even the best locations and activities would be meaningless without outstanding service. Our skilled and motivated team is equipped with the tools and the mindset to naturally deliver on this promise. Within a Private Guide experience, every guest is offered a warm welcome and is made to feel special, valued and appreciated on every tour.

Core Values

  • Safety
  • Outstanding Customer Service
  • Professionalism
  • Personal Approach
  • Respect for Natural Surroundings
  • Exceeding Expectations & Customer Experience

Quality Management

The Custom Tour compromises that it will achieve complete satisfaction of our clients, colleagues and suppliers focusing on our company’s philosophy, ensuring a continuous improvement in the quality of our services and financial results whilst protecting the natural surroundings.

Community Engagement

Giving back to our local communities is an element of The Custom Tour's fiber. Because we live, work and play in our communities, we take social responsibility seriously by supporting local schools, libraries or rural towns. The Custom Tour is part of a larger community in the Yucatan Peninsula that has its own unique character and needs. We are willing to become better citizens by starting with innovative local charities and reaching out to lend a hand in creative and meaningful ways.  Meeting the locals and connecting with those in need through a wide variety of donations such as school supplies, toys or second hand clothes. Above all else, we demonstrate the utmost respect for the people and local culture of the communities we call home. Click here to learn more about giving back to the locals.

Environmental Management

As a leading travel provider, The Custom Tour is reliant on destination health (reefs, cenotes, mangroves, etc.) to be profitable and is committed to preserving the places where our guests enjoy, rest and play, but also where our colleagues work, live and play. Our customized tour activities are located in some of Mexico's most diverse and picturesque locations, and the company was founded on an enduring connection to the land and communities where we do business and we use as our favorite playgrounds.


The Custom Tour embraces environmentally sustainable business practices and continues to seek new ways to proactively green our operations. We respect and protect the natural environment by taking preventive measures and through reducing the contamination and impact of our activities and hereby achieving a harmonious interaction with nature.

Best Private Tour to Chichen Itza Ever! by The Custom Tour in Riviera Maya.
Chichen Itza Private Tour: Bright and Early!

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